From the IBC 2019 (International Broadcasting Convention) we have new information about the future plans that Google has for its Android TV system until 2021 with the Android TV version 12. Also in those plans we have a new Hero device that is lens oriented and cameras, support for Stadia since Android TV 11 and promises of less fragmentation.
In this convention, aimed to the streaming companies across the globe, Google focuses on making its systems more attractive so that these large companies choose it as a platform and also integrate advertisements into their streamings. The inclusion of Stadia is also a key point because Google is very interested in being in this sector with the rise of Gaming on demand. By 2021 the goal of 8,000 native apps is marked in the new Google Play Store on Android TV that will be redesigned as seen in the image.
- Android 10 Q/2019
Assistant for Operators EAP (Early Access Program).
Play Store refresh, subscriptions & discovery.
Single build programs & turnkey OTT (Over-the-top) device.
Pilot homescreen and instream ads.
Performance test suite.
- Android 11 R/2020
Assistant for Operators GA (General Access) more partners & i18n (internationalization.)
Assistant farfield reference designs, improved x-device targeting.
Hero device advancing next-gen smart home UX, e.g. Lens, Camera.
Expand homescreen and instream ads offering.
Reference video broadcast.
- Android 12 S/2021 & beyond
Assistant for Operators: continuously improve quality, i18n (internationalization), and operator integrations.
Hero device program advancing next-generation.
Continue to lower TTM/TCO (time to market/total cost of ownership) & expand monetization options.
Less fragmentation in HW (hardware) + SW (software) solutions, fewer builds.
Hold the line on memory & power, critical user journeys.
Continuous performance monitoring of production devices.